5 most common myths around artist management
In the modern generation, it wouldn’t be wrong to say that an artist manager is the backbone of every artist. They take care of (more or less) everything in an artist’s life.
The common mass is not very much educated about the field of artist management and its functioning. This is one of the primary reasons that there are myths around this profession. The reason why I am here today, to bust these myths and show the budding artists the actual field of operation of managers.
- You just need to win a big competition, and after that, it’s all glitz and glamour.
FALSE! Of course, winning a competition is not a joke and it will carry its own set of perks along with it. That’s how you start. But that doesn’t mean your life after this is going to be a cakewalk.
Artists in number of thousands participate in a contest, but only one gets to lift the trophy. So, this does not mean the career of all the others is going to be a mess. Even for the winner, the competition does not guarantee you a prospering career, and future of financial security and success. You need to keep working hard because the winner spotlight is momentous. 5 years down the line people are going to forget about the competition altogether, let alone the winner.
Thus, never, I repeat NEVER pin all your hope to one competition.
- A manager will provide you enough performances, so you don’t need a day job.
Again, a manager won’t do everything for you, because for one simple reason, he can’t. It is your celebrity status, hard work, and talent that will decide whether or not you get well-paying performances.
Of course, an artist manager conducts business dealings on your behalf, but the final seal will majorly depend on your own reputation, and your reputation is built with your melodies and your capability to entertain the audience. The reason why at the beginning of their career, most of the musicians have an additional source of income, like a day job or others.
- It’s very easy to find a manager. You just need to send a letter along with publicity materials requesting management.
This myth is so widely believed that EVERYONE is doing it. And since everyone is doing it, an artist management company receives thousands of applications along with unsolicited stocks every week, requesting them to sign a manager. Trust me, half of these applications finds their place to the bin. Why?
Simply because they don’t have time to skim through all these applications especially the ones who are just starting off. They are too busy trying to book the artists already on their list. You can eliminate the line of emails by developing personal contacts with artist managers or with specific knowledge about the preferences of an artist manager.
Quick pro tip: A manager signs an artist on the basis of their music-making capability. But that’s not it. Majorly, they want to work with artists who will help them gauge high profits. It certainly starts with passion but they are in this profession to earn a living, which is only possible with a stable financial flow. So in the end, it all comes down to your celebrity status.
- Once you hire a manager, your career takes off
Well, no. Your artist manager is not a magic bullet.
Your manager can take care of all your business aspects, right from signing contracts to creating enough time for your practice sessions and still fail to get you enough projects. Artists hire managers majorly because of two reasons – either you don’t have time or they do it better or both. But even when the whole team is working on your back, it’s still important for you to take charge. You must be aware of the different aspects of your business: your contracts, your concerts, your finances, etc. Like I said, success doesn’t come easy, you need to work for it.
- Bookings and successful career can only come to you when you find a manager
NOT AT ALL! Hear it once and for all: Your career does not depend on your Manager. It depends on your talent and passion.
Not denying the fact that a manager makes things simpler for you, giving you more time to work on your craft, but they don’t do what you do. For musicians, they don’t sing their music. You need to do that for yourself. Infact, at the beginning of your career, if you don’t have enough budget to afford a manager, you can successfully manage concerts on your own. And guess what, you can still have a successful career. There have been great artists who started with self-management and are now earning millions per concert. Additionally you can check out popular music management software.
Don’t believe anyone but yourself
You need to stop expecting castles and fairytales from your managers. Perceive them as a medium to reach the audience, not the only source. On the sides, keep working on your craft and don’t lose track of your career graph. Because, in the end, you will be responsible for your failure, not your managers.