Tips

Building Backlinks In 7 Easy Ways

Building backlinks has always been more related to the quality of your backlinks rather than the quantity of them. Having your backlinks built entirely on websites that see no traffic won’t do you any good as the search engine algorithm won’t push your website any further. To boost your search engine rankings using backlinks, you need to generate more organic traffic by building them across credible websites in your industry. That may sound difficult at first, but the more you read on about it, you’ll realize that it’s a lot simpler than it may seem.

1. Create Citable Blog Posts on Your Website

The first step that you should take to build your backlinks is to ensure that the posts on your website contain a ton of useful information in your field. This information includes valuable data and research that other websites in your industry can cite using your website, which leads to your website passively generating more and more backlinks without you having to reach out to anyone. To accomplish this, your blog posts need to be worth citing and reposting on other websites, so their quality needs to be quite high.

2. Share Valuable Blog Posts with Your Clients

Creating blog posts that are very relevant to your industry gives you the ability to share them with your clients if they contain useful information that their audience would enjoy. Catering some of your blog posts specifically to your clients and then reaching out to them to share it on their websites is one of the most frequently used methods of building backlinks as trust is already established between both parties. The best thing about this transaction is that it’s mutually beneficial as your clients’ audience will benefit from reading the blog posts while you build your backlinks on trustable websites.

3. Utilize Social Media

Social media users spend an average of 1 hour and 22 minutes exploring social media every single day. This amount of time is much longer than people spend generally surfing the web, so capitalizing on it and increasing your social media efforts can boost your backlinks exponentially if you get the right organic exposure. Sharing relevant blog posts on marketing pages and pages relevant to your industry can bring in a lot of traffic to your website quickly. Facebook is one of the most popular social media platforms to implement this on, shortly followed by Twitter and Instagram. 

 

You can also use social media for its most common use, socializing. Replying to people with inquiries about your products and services will improve customer satisfaction levels while simultaneously giving you the opportunity to follow-up your reply with a recommendation for a product you’re offering.

4. Study Your Rankings

The algorithms that calculate the rankings of your website are far more complex than domain authority or sheer quantity, they pay close attention to organic traffic generated by a blog post. Studying where your rankings are can help you understand where you stand and what you’re doing right/wrong. At first sight, Google trusts high keyword rankers more, but when you take a deeper look using a link scoring system such as the one found on https://seojet.net/blog/guest-post-service/, to identify organic traffic, you’ll find that the blog posts with the most domain authority tend to be well-written pieces involving topics that interest a vast amount of people in a specific industry. Studying your rankings can help you identify which direction you should go in and whether your current method is working.

5. Watch Your Competitors Closely

Keeping tabs on your competition can be very insightful when you pay close attention to everything, they do to market themselves online. Examining their rankings on Google Analytics and comparing it to yours can help you figure out if they have a higher ranking than you in the SEO department. Knowing what your competition does and how they do it can help you follow in the footsteps of success or avoid common mistakes that can cause their rankings to become lower.

 

Watching your competition on social media is also essential for organic traffic as both you and your competitors are competing for your target market. So, if you see someone ask your competitors a question on social media, reply to them as quickly as possible with the answer they need and sneak in a little promotion afterward. This helps you attract a lot more people than waiting for them to come to your doorstep as you have free access to more of the people you’re marketing towards.

6. Don’t Make it Too Promotional

People don’t often like plain advertisements that shamelessly promote a product or service that they’re offering. The entertainment industry knows that their ads need to be just as entertaining as the programs they offer, and the same thing applies to any other industry. Covering up your promotion beneath a layer of interesting information that your audience can benefit from will generate a lot more organic exposure than a plain promotion. Easing people into the product or service that you’re offering is a lot more successful than just blatantly trying to sell it to them.

7. Create Guides for Beginners

Create new demand by making beginner-friendly guides that explain how people can use your products and services. This brings in a large set of fresh eyes on the things that you’re offering as long as it’s done correctly. The guides need to be very simple and straight-to-the-point as getting too technical can confuse beginners easily. These guides have a lot of reshare value as they’re going to be used whenever someone’s interested in what you’re offering.

 

There isn’t one strict way of building your backlinks that works for everyone, but there are some wrong ways that you should steer clear of. You just need to invest a lot of your time and effort in planning out what you’re going to be doing to build your backlinking. Always put yourself in your target audience’s shoes and look at your posts from their perspective as their opinion of your page is what should matter the most.