FAL HEALTHY BEVERAGES ANNOUNCES LAUNCH OF COCO JOY KIDS,
THE NATURALLY FRUIT-FLAVORED 100% PREMIUM COCONUT WATER FOR KIDS
Coco Joy Kids to Launch at World Premiere of Disney's Planes: Fire & Rescue
(New York, NY) July 15, 2014 – FAL Healthy Beverages, a FAL Group brand, today announces the launch of Coco Joy Kids, the naturally fruit-flavored pure coconut water for kids, containing no added sugar or preservatives. Coco Joy Kids will be at the world premiere of Disney's Planes: Fire & Rescue in Hollywood, CA on July 15, greeting fans and handing out movie tickets, hats and Coco Joy Kids products, featuring characters from the film.
Launching alongside Coco Joy, Coco Joy Kids offers a new approach to garnering the health benefits of coconut water. Unlike other coconut water beverages that mix the fatty, milky juice of aged brown coconuts with green coconut water, Coco Joy and Coco Joy Kids are made purely from fresh, young green coconuts from Southeast Asia. Compared to leading coconut water brands, Coco Joy products have fewer calories, less sodium, no added sugar and no preservatives, offering healthy hydration for people of all ages.
As part of its launch in the U.S., Coco Joy Kids will offer 1,000 free child's movie tickets at the premiere, to give fans the chance to see Disney's Planes: Fire & Rescue, which hits theaters in 3D on July 18. All movie tickets are valid for up to $8.00 towards one child's admission to see the film.
“Coco Joy Kids is thrilled to launch our products at the premiere of Disney's Planes: Fire & Rescue,” said Tim Xenos, CEO of FAL Healthy Beverages, a FAL Group brand. “Coco Joy Kids products feature Disney's Planes: Fire & Rescue characters, offering a fun way for parents and their children to enjoy a refreshing, delicious beverage together while making a healthier choice.”
Coco Joy Kids, featuring characters from Disney's Planes: Fire & Rescue and other Disney movies, will be available starting July 2014 at most major retailers, with expanded distribution throughout the summer. Coco Joy Kids is available in 8.4 fl. oz. cans for $1.90.
For information on Coco Joy Kids, visit www.CocoJoyKidsUSA.com and the Coco Joy Facebook page:
FAL Healthy Beverages supports healthy habits through “flavor and life,” offering products with high-quality, natural ingredients to promote a healthier lifestyle. For more information about FAL Healthy Beverages, visit www.FALHealthyBeverages.com.
About FAL Group
Coco Joy is part of FAL Healthy Beverages, a FAL Group brand. FAL Group embraces diversity and inspires innovation in its people and partners. FAL is an international and local conglomerate of 75 companies, spanning 17 countries in the Middle East, Australia, the Americas and Europe, with a dedicated workforce of over 4500. FAL Group's business footprint includes Healthcare, Engineering & Construction, Information Technology, Telecommunications, Aviation, Finance & Investment, Heavy Industries, Machinery & Equipment, Hotels & Resorts, Travel & Tourism, Real Estate, Food, Agriculture and Education, among others. The Group associates itself with best-in-class experts, and incubates, supports and develops cutting edge businesses within each business sector. FAL Group touches the lives of the consumer every day with a wide array of healthy food and beverage brands found in its own stores or in outlets all over the world.
About Disney's Planes: Fire & Rescue
“Planes: Fire & Rescue” is a new adventure-comedy about second chances, featuring a dynamic crew of elite firefighting aircraft devoted to protecting historic Piston Peak National Park from raging wildfire. When world famous air racer Dusty (voice of Dane Cook) learns that his engine is damaged and he may never race again, he must shift gears and is launched into the world of aerial firefighting. Dusty joins forces with veteran fire-and-rescue helicopter Blade Ranger (voice of Ed Harris) and his courageous team, including spirited air tanker Dipper (voice of Julie Bowen), heavy-lift helicopter Windlifter (voice of Wes Studi), ex-military transport Cabbie (voice of Captain Dale Dye) and a lively bunch of brave all-terrain vehicles known as The Smokejumpers. Together, the fearless team battles a massive wildfire and Dusty learns what it takes to become a true hero. Directed by Bobs Gannaway (“Secret of the Wings”) and produced by Ferrell Barron (“The Fox and the Hound 2”), “Planes: Fire & Rescue” hits theaters in 3D on July 18, 2014. For more information, visit www.Disney.com/Planes, like us on Facebook www.facebook.com/DisneyPlanes, and follow us on Twitter www.twitter.com/DisneyPictures