Here is a little about Frieda's from their website:

For 50 years, specialty produce wholesaler Frieda’s Inc. has been famously innovating unusual and exotic fruits and vegetables in supermarket produce departments. If you like Kiwifruit, Elephant Garlic, Pine Nuts, Sunchokes®, Purple Potatoes or Habanero chiles, you can thank Frieda’s Inc. for its role in introducing them to the supermarket shelves. Frieda Rapoport Caplan, 88, is the founder of Frieda’s Specialty Produce. She began the small company in 1962 on the Los Angeles Wholesale Produce Market (the first woman business owner there), where she quickly gained a reputation for being open to buy and sell unusual fruits and veggies. Frieda is most known for introducing Kiwifruit to U.S. produce departments, but she and her company introduced many other produce specialties, from Spaghetti Squash to Asian Pears.Frieda’s two daughters, Karen Caplan and Jackie Caplan Wiggins, now own and operate the business, and the third generation, Karen’s eldest daughter, Alex Jackson, recently joined the family business. These women are continuing the Frieda’s legacy of changing the way America eats fruits and vegetables. Learn more about the women of Frieda’s here.

The Frieda’s family includes 75-plus employees and is based in Orange County, California. Frieda’s markets and distributes more than 600 different varieties of fruits, vegetables and gourmet items to supermarkets, foodservice and wholesalers across North America.
Learn more about Frieda’s story and CEO, Karen Caplan, on her blog.

Friedas Product Photo 2.fwThe first item that I pulled out and we enjoyed was the Zululand Baby Pineapple. These are some of the sweetest and freshest pineapples that I have enjoyed. Here is the product description offered on their website

Adorable miniature pineapple grown exclusively in South Africa. Intensely sweet golden flesh and soft edible core. The entire fruit measures just 5 inches high. Available year-round from South Africa.

These yummy pineapples were desert for us one eventing and perfect all by themselves, all we did was cut them up, and eat them. YUMMY, they are currently out of stock (at the time this article was written) but check back, you can order them online HERE.

Friedas Product Photo 3.fwThe next amazing item that really interred me was the Stokes Purple® Sweet Potatoes, these are yummy and a fun surprise when you cut them up, here is a little bit about these purple sweet potatoes from the company website.

Special new sweet potato variety with purple skin and bold purple flesh that intensifies when cooked. Aside from its unique bold color, The Stokes Purple® differs from other sweet potatoes and yams in its flavor and mouth feel, offering a favorably dryer, denser and richer taste that is not cloyingly sweet. The Stokes Purple® Sweet Potato is grown in California and is non-GMO.

I also received other produce items that were beyond amazing and impressive, I would suggest that you give them a try next time you need specialty produce, they carry a wide range of products and can order them online. In addition to amazing produce I also received a wonderful cookbook, this is a must have if you are wanting to try unique produce, its the Purple Kiwi Cookbook. It helps you enjoy, prepare and learn about some of the most exotic and unique produce on the market.

Friedas Product Photo 1.fwWritten by Frieda’s President and CEO, Karen Caplan, the Purple Kiwi Cookbook is filled with over 120 delicious recipes featuring some of the world’s most exotic fruits and vegetables. The book includes recipes for items such as Habanero Chiles, Donut® Peaches, Purple Potatoes and Asian Pears, along with descriptions, usage ideas and storage and selection tips.

This cookbook overs a wide range of recipes with some awesome produce, I love the full color photos, and the detailed instructions that are provided, this is a cookbook good for all experience levels. Overall I am very pleased with all the items that I received from Frieda's and hope to work with them again and try more of their amazing produce. I also love looking at their site and checking out all the different produce available as well as the multiple recipes for each item. Be sure to check out their website and see them all!


Now for the BEST part! One Luck winner will receive an amazing prize pack from Frieda's which will include the following (based on available):

Zululand Baby Pineapples, Fiesole Baby Purple Artichokes, either Red or White Pearl Onions, Stokes Purple® Sweet Potatoes, and Sugarcane Swizzle Sticks. The Purple Kiwi Cookbook, coupons, and Frieda’s swag! If an item is unavailable at the time the prize is shipped the sponsor reserves the right to substitute the item(s) at their discretion.

This giveaway is open to US residents 18 and over.

Enter in the rafflecopter below.


 Enjoy the prize and good luck all

a Rafflecopter giveaway

Disclosure: I received no compensation for this publication. My opinions are my own and may differ from those of your own.Things that make people go aww is not responsible for sponsor prize shipment. Event hosted by So Cal Coupon Mommy Please contact with questions or to see your business or blog featured on the next big event!

Similar Posts


  1. Holy crap, I really, really want to try the champagne grapes! I love grapes anyway, but these sound amazing!

  2. Desiree Dunbar says:

    I’d like to try the Chinese Eggplant because I can never find that in the grocery stores around where I live in Connecticut.

  3. Carolyn Colley says:

    I would like to try the dried-stir-fry-blend-mushrooms

  4. Maryann D. says:

    I would love to try Oyster, Padi Straw and Porcini mushrooms, I have not tried these types of mushrooms before.

  5. Angela Rhodes says:

    There are so many wonderful options to choose from! I would start by picking the mini watermelon because my husband doesn’t care for watermelon that much and I almost never buy a full-size watermelon because it spoils before I can eat it! A mini watermelon would be the perfect size!

  6. I’d love to try the Edible Flowers, because it sounds absolutely heavenly!

  7. Nicole Carter says:

    I would love to try the dried strawberries, they sound wonderful!

Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.