Chicago, Ill. – Feb. 10, 2015 – A decade ago, the metrosexual was all the rage. Now, the beard-rocking, flannel-sporting, boot-kicking lumbersexual is king of the mountain. So to celebrate National Flannel Day on Feb. 10 with an extra shot of adrenaline, Old Spice’s new Fresh Collection will launch an uber macho promotion – the Old Spice Getaway at Walmart.

The Old Spice Fresh Collection was created with the lumbersexual in mind. Available at Walmart, it includes body wash, deodorant and body spray in four manly scents – Fiji, Denali, Timber, and Citron. Inspired by natural ingredients, they unleash the power of your raw masculinity, leaving you smelling great all day. In fact, the trees of the Superior National Forest may very well part the next time you grace it with your awesome presence.

The Old Spice Getaway will kick off with a lumbersexual takeover of the Walmart at North Avenue in Chicago on Feb. 10. Until March 31, customers who purchase Old Spice Fresh Collection products at Walmart can upload their receipts at for a chance to win tickets to – wait for it – the Lumberjack World Championships in Hayward, Wis. on July 23-25, 2015. Paul Bunyon himself couldn't have dreamed up a manlier display of muscle and flannel.

“The skill and style of the lumberjacks and lumberjills from across the nation is contagious,” said Diane McNamer, LumberJack World Championship Executive Director. “We’re delighted that Old Spice and Walmart are carrying the momentum of the Old Spice Fresh Collection launch all the way to the Lumberjack World Championships. The only question is, ‘Are you man enough to handle it?’”

And if you aren't the big winner, don't worry. Old Spice will be serving up a number of Lumberjack Survival Kits and flannel shirts via the Old Spice Getaway as well. Click here for a full description, rules and regulations.

“Look around. Everything is about wood, nature, beards and getting back to nature,” said Tim Marrin, P&G spokesperson. “It's everything the Old Spice Fresh Collection was inspired by. It’s about smelling as great as nature – and there’s a big audience out there. This getaway is a great way to engage with them and inject some fun.”

About Procter & Gamble

P&G serves nearly five billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, Wella® and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit for the latest news and in-depth information about P&G and its brands.

About Lumberjack World Championships

The Lumberjack World Championships® showcases over 21 unique competitions and world records in events ranging from men's and women's logrolling, to chopping and the exciting pole climb. Over 100 plus competitors vie for more than $50,000 in prize money, making this one of the largest purses for lumberjack competition in the world. The Lumberjack World Championships® is a leader in the recognition and support of the women's events in the Lumberjack sports arena. The women's competitions have proven to be one of the most popular crowd-pleasers with some of the most incredible female athletes competing in a variety of events.

The pure strength and skill of the various chopping and sawing events, the agility and grace as well as the endurance of logrolling and the exhilaration of 90-foot tree climbing makes this an exciting family event each summer for over 12,000 plus spectators. For more information about this exciting event please go their website:

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