With a new year comes new marketing strategies, and with the world recovering from an unprecedented pandemic, we’re expecting to see this reflected in the way businesses carry out their marketing. In 2022, the business world is looking towards hybrid meetings and events, as well as trying to implement safe in-person events. We could also see personalisation and a strong brand image being top priorities for businesses.
If you’re looking for promotional materials, this year you could try kraft paper bags, which are environmentally friendly and are a great way to get your brand name out there. If you’re eager to find out the next big marketing trends of 2022 so you can use them to your advantage, read on and we’ll explore them in more detail!
Strong brand image
This is arguably one of the most important parts of marketing, and 2022 is set to be no different. Running a business that provides a product or service thrives on its customers – they are the main factor that will mean success in the long run. This year, it is important that businesses focus on choosing the right way of communicating with their customers, for example boosting word of mouth for the business by providing clear, informative information when your target audience needs it most.
Digitally, it is important that your content reaches your target audience, so not only is communication and tone of voice important but the quality of the content produced is also key. You can raise brand awareness this year by trying something new that you think would be of value to your customers, such as a weekly podcast, as well as videos or reels. This type of content is great for providing information with impact – and is perfect for engagement.
Invest in online and in-person events
The last couple of years has meant that businesses have had to adapt the way they work, especially when it comes to face-to-face communication. As we begin to get back to normal, so can the way businesses network, communicating with their customers in person for the first time since early 2020. Although with restrictions lifted, it’s safe to say that a lot of us are finding ease and practicality in having access to events remotely.
The rise in popularity of webinars means that businesses can showcase what they have to offer to their customers in an informative, engaging, and modern way. There is a range of other ways companies can use online platforms to help them communicate and network with customers, such as using podcasts, online presentations, and online panels. In 2022, businesses should look at utilising these methods so that customers can attend at the touch of a button, wherever they are.
There is something exciting about opening an app or website to find it has adapted to the things you like and enjoy. This is an example of personalisation in marketing – by using data, businesses should look at how they can offer their audience services or products that are most relevant to their needs. This is a great way of using data to your advantage and helps your business to stay relevant with customers. When personalisation is carried out, it makes online browsing easier for your target audience, and we can all agree that the easier these things are to find, the better! Personalisation is going to be one of the top trends in digital marketing for 2022, it can add value for both the customer, as well as the brand.
Another aspect of marketing that is said to be on the rise for 2022, is the chatbot. We’ll all have seen a chat bop pop up on various websites, to ask if we need help or if we have any queries. Generally, they are a good way to improve the overall customer experience, which is why more businesses and brands are likely to implement them in the coming year. Positive customer experience is key when it comes to retaining and attracting new customers, so integrating chatbots onto a website can result in a positive impact on your business. These bots can handle payments, and can even be multilingual, which allows for your brand’s reach to become more widespread.
As the economy adapts and tries to recover from the pandemic, it is essential that businesses utilise the digital marketing tools available to them, as digital engagement is already massive and is set to continue to grow further in 2022.