CBD (cannabidiol), a cannabis extract, has really boomed in popularity over the past few years, especially with it becoming more widely available across the entire United States of America. It has flourished into a multi billion dollar industry and is expected to keep expanding further in the years to come as more and more businesses enter the space and sell their wares. However, with so much competition, it can be difficult for these businesses to stand out from the rest. Specialist cannabis seo services are what are needed in order to get a business within the cannabis market to get ahead of the competition and succeed. 

The cannabis market

There is a wide array of cannabis / CBD products currently available on the market for customers to purchase, including various shaped candies, patches, capsules, pain relief creams, vape oils, and different compounds. People who consume these things state that it improves their anxiety, arthritis symptoms, social anxiety, post traumatic stress disorder (PTSD), and even epilepsy.

According to the latest financial reports, the cannabis market is currently worth some $22 billion with it set to grow even further in the years to come. As a result, many businesses operating within the space are turning the heads of some of the country's biggest investment firms.

Who are the customers?

The latest research of some 5,000 people that regularly buy and use cannabis / CBD products shows that customers are overwhelmingly millennials – those individuals born between the years of 1981 and 1994. While there are a large number of people in their thirties consuming cannabis based products, this tails off with people in their forties, i.e. the Gen X-ers. However, it does rise again with people in their fifties and sixties, e.g. baby boomers. They buy capsules, creams, and tinctures to help with any age related health conditions that they may be experiencing, such as chronic pain or arthritis. The split between male and female customers is actually pretty even, although it did used to be more popular with women.

Buyers beware

While products containing the CBD extract are completely fine and legal throughout the United States of America, purchasing and using it any other form is actually against the law and may land you in jail. 

The two different types of cannabis extracts that the vast majority of customers are after are, of course, CBD, and THC (Tetrahydrocannabinol). The latter of these two extracts is a psychoactive substance that will get you high. Because of this fact, it is a controlled substance under federal law and is not available for purchase. 

It is this legal uncertainty about the status of CBD based products that puts some people off of using them. So in order for the cannabis market to keep on growing like it has been doing, the legal aspect needs to be addressed and made clear to those who are thinking about purchasing products with it in or have never even considered it before.

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