Old Spice Celebrates New Outdoor-Inspired Fresher Collection With Lumberjack

  Chicago, Ill. – Feb. 10, 2015 – A decade ago, the metrosexual was all the rage. Now, the beard-rocking, flannel-sporting, boot-kicking lumbersexual is king of the mountain. So to celebrate National Flannel Day on Feb. 10 with an extra shot of adrenaline, Old Spice’s new Fresh Collection will launch an uber macho promotion – the Old…

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