Few social media platforms have the amount of power to influence all generations the way that TikTok does. From music to challenges to lifestyle, the platform is saturated with videos that provide first-hand looks into the lives of others, in many ways inspiring the public. In this article, we’ll take a dive into the latest trends with this list of different ways TikTok has influenced fashion.
TikTok Is Scouting Ground for Modeling Agencies
As modeling agencies look for fresh faces to represent brands, TikTok has become a new avenue for many agents to discover fresh talent. Much of the content posted on TikTok is unfiltered and unedited videos, allowing scouting agents to see a potential model’s true features and personality.
Fashion Designers Now Offer Glimpses Into Creative Process
With technology constantly improving, businesses want to demonstrate how tech-savvy and innovative they are by engaging in social media. Considering TikTok’s video format, fashion designers can increase their awareness and offer glimpses into their creative process. Through a 60 second video, brands can talk about a product or even show how their latest goods are produced.
Designers Can Create and Promote Their Brand On the App
Fashion is in constant movement, and you never know when the next trendiest brand will take off. Creators from all parts of the world use the platform to advertise and display their goods to help jumpstart their brands. Small businesses tend to thrive on TikTok by posting videos of packaging products for customers or the creation of a certain item.
TikTok Creators Are Setting Trends
Of course, TikTok creators don’t shy away from inspiring the masses. Whether it be through attempting to bring back styles from the past or inventing a completely different style trend of their own, they are a powerful force with a voice. From nineties bell-bottom jeans to the thick, gold chains of the seventies, content creators have a way of promoting a style and getting others to want to buy it, too.
TikTok has different ways of inspiring fashion. Despite what some say, the social media app is here to stay. It has evolved into an entity of influence that will continue to creatively inspire others for years to come.